Managing Director, UF Center for Public Interest Communications; Lecturer, UF Department of Journalism
Matt Sheehan is a member of the journalism faculty at the UF College of Journalism and Communications. He’s spent his career, so far, working in established and emerging media, including as inaugural director of the UF Innovation News Center (the nation’s largest student-powered public media newsroom), COO of a media startup, various roles at newspapers up and down the east coast and his last stint in daily journalism as an assistant news editor at The Washington Post. As managing director of the UF Center for Public Interest Communications he handles the business functions of the Center while contributing to the training and consulting operations. He’s also the interim administrator of the UF Consortium on Trust in Media and Technology.
Session Title: The Science of Story Building
Session Description: What makes one story more compelling than another? How can we build stories that illustrate the importance of our work and that can drive social change? This session dives deep into the structure of story and uncovers seven principles to help you take a narrative approach to your communications work. Using a small-group feedback model, participants will experiment with each of the principles throughout the course. At the end, participants will map out a story about their own work or organization using the framework.