KRISTIN E. JOYS, PH.D.

KRISTIN E. JOYS, PH.D.

KRISTIN E. JOYS, PH.D.

Director, Social Impact & Sustainability Initiative and Social Entrepreneurship; Lecturer, Entrepreneurship & Innovation Center, UF Warrington College of Business; Consultant, do good well consulting

Kristin Joys is the Director of the Social Impact & Sustainability Initiative in the Entrepreneurship & Innovation Center in the Warrington College of Business at the University of Florida. Kristin has taught undergraduate and graduate courses on Social Entrepreneurship at UF since 2005; in 2013 she created and launched a new course, “Innovation & Sustainability: Business Doing Good,” focused on certified B Corporations & impact investing. Her interests center around social entrepreneurship, sustainability, responsible business (CSR), collective impact,measuring social progress, community engagement, transformative action, andpositive psychology. She believes in leveraging the power of business to make a positive impact on people, planet, and profit.
After finishing her Ph.D. in 2003 and earning a Postdoc in Marketing & Management from UF in 2013, Kristin earned certificates in Social Entrepreneurship from the INSEAD School of Business in France and the Graduate School of Business at Stanford. Just last month she graduated from the Strategic Communications Academy for UF Leaders & Scholars where she learned & practiced the power of storytelling to engage influentials (policy-makers, funders, and the media).
Kristin founded & directed the Young Entrepreneurs for Leadership & Sustainability High School Summer Program at UF, the only summer program in the US where college bound high school students learned and practiced the skills of successful business and community leaders, while being inspired to solve social, environmental, and economic  problems. Mayor Lauren Poe & the Gainesville City Commission designated July 7, 2016 “YELS Day” to commemorate the impact the program made in the local community, and Kristin’s efforts running it for 10 years.
In addition to creating opportunities for students to learn about social entrepreneurship at UF, Kristin consults with local businesses & non-profits, helping them to align their values around sustainability & social responsibility with their practices to increase their positive impact in our community. As a Gainesville native (born on a Homecoming Friday), Kristin is especially invested in empowering students to support our local community and engaging with local businesses and organizations that are doing good in the world; to this end, she serves as an advisor to Florida for Good. She also loves helping changemakers find & create impact careers through her work as a consultant with do good well. For over two decades Kristin’s work (both on campus & off) has focused on helping young people find a sense of purpose, meaning, and connection in their lives.
When she isn’t teaching or consulting, Kristin delights in living in the historic Duckpond neighborhood, where she resides in a restored 1912 home. She finds happiness in checking items off to-do lists, practicing & teaching yoga, learning to climb trees & to standup paddle board, supporting local farmers, reading The Sun, and collecting quotable cards.
Session Title:Consumers as Changemakers: Leveraging the Power of Business to do Good
Track:Organizational Growth
Description: With the overwhelming myriad of options we face as consumers, how do we know when businesses are just telling stories vs. those brands are truly committed to sustainability, responsibility, and creating a positive impact? As consumers in the marketplace, we’ll learn about the power of storytelling and how to make the distinction between brands that tell compelling stories compared to those who authentically walk their talk (hint: aim to buy local and when you can’t, look for certified B Corporationslike Patagonia, Ben & Jerry’s, and Warby Parker). Sam McPherson, Gainesville native & Gator Grad, founder of SiftLocal, will join Dr. Joys to share his story of creating SiftLocal, a platform to help consumers connect with local vendors. As Anna Lappe says, “every time you spend money, you’re casting a vote for the kind of world you want.”