Director, Social Impact & Sustainability Initiative and Social Entrepreneurship; Lecturer, Entrepreneurship & Innovation Center, UF Warrington College of Business; Consultant, do good well consulting
Kristin Joys is the Director of the Social Impact & Sustainability Initiative
in the Entrepreneurship & Innovation Center in the Warrington College of Business at the University of Florida. Kristin has taught undergraduate and graduate courses on Social Entrepreneurship at UF since 2005; in 2013 she created and launched a new course, “Innovation & Sustainability: Business Doing Good,” focused on certified B Corporations & impact investing. Her interests center around social entrepreneurship, sustainability, responsible business (CSR), collective impact
,measuring social progress
, community engagement, transformative action
, andpositive psychology
. She believes in leveraging the power of business to make a positive impact on people, planet, and profit.
After finishing her Ph.D. in 2003 and earning a Postdoc in Marketing & Management from UF in 2013, Kristin earned certificates in Social Entrepreneurship from the INSEAD School of Business in France and the Graduate School of Business at Stanford. Just last month she graduated from the Strategic Communications Academy for UF Leaders & Scholars where she learned & practiced the power of storytelling to engage influentials (policy-makers, funders, and the media).
Consumers as Changemakers: Leveraging the Power of Business to do Good
With the overwhelming myriad of options we face as consumers, how do we know when businesses are just telling stories vs. those brands are truly committed to sustainability, responsibility, and creating a positive impact? As consumers in the marketplace, we’ll learn about the power of storytelling and how to make the distinction between brands that tell compelling stories compared to those who authentically walk their talk (hint: aim to buy local
and when you can’t, look for certified B Corporations
like Patagonia, Ben & Jerry’s, and Warby Parker). Sam McPherson, Gainesville native & Gator Grad, founder of SiftLocal
, will join Dr. Joys to share his story of creating SiftLocal, a platform to help consumers connect with local vendors. As Anna Lappe says, “every time you spend money, you’re casting a vote for the kind of world you want.”